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【Pink October】 Not only romance, but also the color of caring - Breast Cancer Awareness Month

【Pink October】 Not only romance, but also the color of caring - Breast Cancer Awareness Month


Autumn is getting stronger and October will soon come. Do you like pink? It turns out that pink has a close relationship with October! The editor will share with you today the origin of "Pink October".

The connection between pink ribbons and October first began in 1991; at a road running event for breast cancer survivors in New York, the organizer made pink ribbons and gave them to participating runners.

In October 1992, Evelyn Lauder, senior vice president of the Estée Lauder Group, and Ms. Penny, editor-in-chief of American Self magazine, promoted the concept of a road running event symbolized by the "pink ribbon" to the cosmetics industry. Since then, many women have taken the initiative to promote it. Different from the chest; in a pink atmosphere, the pink ribbon has become a symbol of breast cancer prevention and treatment.

[Image source: The Estée Lauder Companies]

"Breast cancer is the number one cancer among women in Hong Kong, with 1 in 15 women suffering from breast cancer, and the median age at diagnosis is 57 years old."

—— Hong Kong Hereditary Breast Cancer Family Database

To this day, various pink charity events are launched around the world in October, and a variety of pink products appear to arouse public attention to breast cancer. In Hong Kong, many women will wear the most representative "pink ribbon" in October!

The Hong Kong Hereditary Breast Cancer Family Database also organizes the annual charity event "Pink October" during Breast Cancer Awareness Month every October. WILLS will also respond to this pink whirlwind this year and bring you a series of pink jewelry parades. Please pay close attention to our FACEBOOK!

【Photo by Anna Shvets from Pexels

Come together with WILLS JEWELLERY in response to Pink October

WILLS JEWELLERY will hold a series of exciting activities in response to Pink October in October, hoping to arouse fans' attention to breast cancer through this event, and support charity work while having fun shopping. Details will be provided soon, so stay tuned!


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