天然彩色寶石與
高級珠寶訂製
自 2012 年起，WILLS JEWELLERY 以家族珠寶工藝傳承為基礎， 結合天然寶石美學、精緻工藝與個人化設計服務， 打造值得珍藏與傳承的珠寶作品。
關於 WILLS JEWELLERY
WILLS JEWELLERY 為香港高級珠寶品牌，專注天然彩色寶石、 高級珠寶設計及個人化訂製服務。
我們相信，珠寶不只是飾物，更是情感、故事與人生重要時刻的見證。 品牌承載家族超過 30 年珠寶工藝傳承，從選石、設計到製作， 堅持細緻把關，讓每件作品都展現天然寶石獨有的魅力與價值。
從中環旗艦展廳到尖沙咀零售據點，我們持續以更完整的線上線下體驗， 讓顧客以更貼近生活的方式欣賞與選購珠寶。
“ Jewellery is not merely worn — it is remembered, treasured, and passed on. ”
Founder
WILLIAM WONG
William Wong grew up in a family of jewelers and has been deeply involved in gem appreciation, design, and high-end setting techniques since a young age. He is active in major international jewelry exhibitions, laying a solid foundation for brand development with his broad industry vision and keen market insight.
Specializing in Diamonds and Rare Colored Diamonds
He possesses a unique appreciation and market evaluation ability for diamonds and rare colored diamonds. With a thorough understanding of the 4C grading system, he can accurately assess top-quality white diamonds and has deep insights into rare colored diamonds such as pink and blue diamonds, dedicated to selecting world-class treasures that combine top aesthetics and value retention potential for clients.
Expert in Industry Chain and Brand Aesthetics
He has established jewelry wholesale showrooms and factories in mainland China, fully mastering the complete industry chain operation from procurement and production to retail. He skillfully transforms his background in psychology and a master's degree in operations management into a unique brand philosophy, perfectly blending high-end aesthetics, delicate customer communication, and rigorous operational strategies.
Committed to Giving Back to the Industry and Society
He is currently a council member of the Hong Kong Jewelry & Jade Manufacturers Association (HKJJA), actively promoting technological and training development in the industry. At the same time, he is enthusiastic about public welfare, having served as a review mentor for the Po Leung Kuk's entrepreneurial managers and held key positions in the Junior Chamber International and Rotary Club, continuously contributing to youth entrepreneurship and social integration.
Chief Designer
PINKY LEUNG
Pinky has over 10 years of experience in high-end jewelry design and has obtained professional qualifications from the Gemmological Association of Great Britain (FGA). She specializes in the design of colored gemstone jewelry and has a unique eye for selecting gemstones. With a strong foundation in gemology, she possesses a distinctive inspiration and sensitivity to the "hues" of gemstones, always accurately capturing the soul of each stone and perfectly showcasing its most captivating color layers and natural brilliance.
Iconic Creations and Exquisite Vintage Craftsmanship
Pinky has led the creation of several classic collections for WILLS JEWELLERY that are beloved by customers— including the sleekly designed "JUST," the naturally enchanting "Garden," and the romantically themed "Dreamy." Her design style is characterized by minimalism and vintage aesthetics, adept at skillfully using multi-colored metals (such as the intertwining of rose gold and platinum) to enhance visual depth. In terms of detail, she places great emphasis on delicate craftsmanship, particularly through the signature "Milgrain" technique, which infuses the jewelry with a classical elegance and dynamic quality.
Condensing Stories into Custom Creations
In her custom creation service, Pinky transforms her rich practical experience and aesthetic sensibility into professional advice. She values deep communication with her clients, from listening to emotional appeals, carefully selecting the most fitting exclusive gemstones, to repeatedly refining design sketches. With her exceptional design skills and stringent requirements for craftsmanship details, she turns her clients' expectations into unique, brilliant masterpieces worthy of being passed down through generations.
我們的專長
天然彩色寶石
精選來自世界各地的優質寶石，呈現天然色彩與個性之美。
高級珠寶設計
透過原創設計與細緻比例，平衡美感、工藝與佩戴體驗。
個人化訂製
從選石、構思到完成，打造真正屬於顧客自己的珠寶故事。
婚嫁珠寶
陪伴求婚、婚禮與人生重要時刻，見證珍貴情感與承諾。
Natural Gemstones
Natural Colored Gemstone Expert
Each natural gemstone possesses a unique color, character, and emotional language, deserving of careful appreciation and long-lasting collection.
品牌發展歷程
從設計工作室到零售拓展，WILLS JEWELLERY 持續以專業服務、 品牌審美與實體體驗推動品牌成長。
品牌成立，專注珠寶設計及度身訂造服務。
建立官方網站，拓展線上服務與顧客接觸。
首設展廳於中環砵甸乍街，正式拓展市區門店。
增設鑽石及寶石專區，並正式開設網店，進一步豐富產品線。
開始網上直播與粉絲線上交流，強化線上銷售渠道。
喬遷至德己立街蘭桂坊，成立旗艦訂製中心。
引入天然彩鑽首飾，確立彩色寶石鑽石專家地位。
正式進駐銅鑼灣 SOGO，拓展零售版圖。
成功拓展至尖沙咀 Mira Mall One，擴展九龍區據點。
中環旗艦展廳升級，進一步提升服務與品牌體驗。
品牌信任與客戶基礎
品牌成立年份
累積會員人數
社交平台粉絲
主要零售據點與展廳
名人到訪
WILLS JEWELLERY 曾接待多位藝人、主持及公眾人物到店欣賞與試戴珠寶， 於真實互動中展現品牌的設計美學、選石眼光與專屬服務體驗。
藝人到店試戴
多位藝人及公眾人物親臨到訪，體驗 WILLS JEWELLERY 的天然寶石美學與高級珠寶訂製服務。
媒體與品牌交流
創辦人William接受ViuTV節目《香港海有寶》及鳳凰衛視節目《我的香港故事》拍攝訪問。
專屬珠寶體驗
志雲大師到訪美麗華店，與創辦人William一同試戴波蘭設計大師Sławomir Fijałkowski的琥珀著作。
回饋社群 與城市同行
WILLS JEWELLERY 一直秉持「取諸社會，用諸社會」的理念， 積極參與青年培育、創業分享及社區服務，並榮獲「商界展關懷」10年+ 榮譽。
我們相信，珠寶除了工藝與美學，也可以承載更深層的人文價值， 成為連結顧客、社群與未來的媒介。
讓每一件珠寶，成為你的故事。
歡迎預約到店、查詢天然寶石、探索高級珠寶系列， 或與我們展開一段專屬訂製旅程。
