Our Mission
Colors represent different personalities, showcasing infinite possibilities. With exquisite craftsmanship and a focused spirit, different colors are intertwined to interpret a unique story belonging to each individual, thus bringing guests an unparalleled visual experience of color.
This is the belief that WILLS JEWELLERY has upheld from beginning to end.
Get to know WILLS
Read on
WILLS World
WILLS JEWELLERY is positioned as an expert in colored gemstones, utilizing a global gemstone procurement network combined with exquisite design craftsmanship. It serves as a messenger of love, with the brand embodying romantic, joyful, dreamy, youthful, natural, and intimate positioning appeals. WILLS is a messenger of love, and we carefully create jewelry that speaks, allowing hidden memories and affection to be expressed through the jewelry.
Craftsmanship • Inheritance
Brand Story
Founded in 2012, the WILLS JEWELLERY team has been dedicated to providing the highest quality and professional jewellery services to customers, aiming to bring the best visual enjoyment at the lowest cost. Inheriting over thirty years of family jewellery craftsmanship, WILLS JEWELLERY has evolved from a small workshop into a boutique standing in the heart of Central's commercial district, offering one-stop jewellery consulting services to a wide range of customers. Whether it is custom-made, ready-to-wear selections, or hand-drawn designs, the entire team is united in creating the most beautiful and unique pieces for customers, hoping to blend the traditionally exquisite artistic craftsmanship with modern production techniques, interpreting the inner preferences of each customer, and allowing jewellery to evolve into beautiful legends that are passed down through generations. Established in 2012, WILLS JEWELLERY is built on over thirty years of family jewellery craftsmanship, committed to providing customers with high-quality, professional, and value-for-money jewellery services. From its early days as a small workshop to today’s boutique located in the core area of Central, the brand offers one-stop jewellery consulting services, including custom-made, ready-to-wear selections, and hand-drawn designs, perfectly combining traditional craftsmanship with modern technology. Each piece of jewellery is a unique work of art, carrying the stories and emotions of customers, achieving an eternal beauty that is passed down through generations.
WILLS JEWELLERY Brand Advantages
Own workshop
The craftsmen have more than thirty years of experience in jewelry making.
Carefully create your unique one for you.
Professional Verification
We have our own professional identification equipment and provide identification certificates.
Ensure that every gemstone inlaid is natural and not artificial.
Tailor-made
Our in-house designers are dedicated to serving you, perfectly interpreting your thoughts and ideas.
Try on in store
Provide a convenient and comfortable environment to select jewelry products
Our Vision
Jewelry is not only a symbol of taste but also a treasured heirloom passed down through generations. Whether it is the romance of a proposal, the sentiment of a celebration, or the expression of taste, WILLS JEWELLERY carefully crafts each unique piece of affection, allowing pure intentions to be passed down to future generations.
Why book with us?
WILLS JEWELLERY team has over thirty years of experience in jewelry design and manufacturing, with its own factory and sourcing high-quality natural materials from various origins around the world, providing customers with exceptional value.
Our Commitment
To allow customers to experience the truest beauty of nature, WILLS JEWELLERY ensures that every gemstone set in its products is natural and not synthetic.
Our expertise
WILLS JEWELLERY has its own professional equipment to provide a professional appraisal for each precious gemstone, ensuring that customers can understand the characteristics of the gemstones they choose at a glance, thereby enhancing their confidence in the purchase.
Guest • Commitment
Service Commitment
"Love needs you to protect it for a lifetime. Similarly, we promise to provide you with a lifetime guarantee and service commitment."
(1) Free exquisite gift packaging service
To meet the needs of customers for weddings, gifts, and diamond care, every item sold by WILLS JEWELLERY is accompanied by exquisite packaging, including beautiful gift boxes, certificates, and more.
(2) Free cleaning
We recommend that you have your jewelry professionally cleaned once a year. Customers only need to visit our store in person, and after confirming that the jewelry was produced by our company, they will enjoy a lifetime of free cleaning services.
(3) Ring and bracelet changes and refurbishment services
If customers need additional repairs or product maintenance, please feel free to contact us for inquiries.
(4) Jewelry redesign services
All products purchased from our company enjoy a style redesign service.
(5) Diamond and gemstone certification services
Our company can provide gemstone certification services for customers at designated or accredited jewelry certification centers.
(6) Our 5th C – Critique
WILLS JEWELLERY's criteria for selecting diamonds go beyond just the 4Cs. Diamonds are natural minerals that cannot be fully described in words. Our gemologists personally use instruments to select the diamonds with the highest brilliance for our clients, striving to choose the top quality within the 4C standards for customers to purchase. We evaluate the quality of diamonds from a professional perspective, informing clients of aspects worth considering beyond the certificate.
Pioneering • First
Brand founder
Growing up in a family of jewelers, immersed in various exquisite and beautiful designs from a young age, carrying over thirty years of jewelry-making craftsmanship heritage. Although there are many chain jewelry brands in the market, their prices are often high, so in 2012, I resolutely established my own brand—WILLS JEWELLERY, with the original intention of providing valuable jewelry options for close friends. After years of relentless effort, the brand has successfully developed into a well-known O2O jewelry boutique in Hong Kong, and has established a dedicated store in the bustling area of Central, offering customers a convenient, comfortable, and professional jewelry shopping experience, while also providing customized services to meet personalized needs.
- William Wong -
Contact Us
Central Boutique Central Store
ROOM 1003, 10/F, TAK WOO HOUSE, 17-19 D'AGUILAR STREET (1 Wo On Lane), CENTRAL
Room 1003, 10th Floor, Tak Wo Building, 17-19 Degi Lap Street, Central (No. 1 Wo On Lane)
info@wills.hk
+852 3571 9629
