our mission
Colors represent different personalities and show infinite possibilities. With exquisite craftsmanship and dedicated soul, different colors are connected together to interpret each person's unique story, thereby bringing guests unparalleled color viewing enjoyment.
It is the belief that WILLS JEWELLERY has shouldered from beginning to end.
Get to know WILLS
read on
WILLS World
WILLS JEWELLERY is positioned as an expert in colored gemstones. Through the team's global gem procurement network and exquisite design technology, it is the messenger of love. The brand includes the positioning appeal of romance, joy, fantasy, youth, nature and intimacy. WILLS is the messenger of love. We carefully create jewelry that can speak, letting jewelry speak for the deep memories and love.
Craftsmanship • Heritage
Brand Story
Founded in 2012, the WILLS JEWELLERY team has been committed to providing customers with the highest quality and professional jewelry services, hoping to bring the best visual enjoyment to customers at the lowest cost. Inheriting the family's jewelry making skills for more than 30 years, WILLS JEWELLERY has evolved from a small workshop in the past few years to today's boutique standing in the heart of Central's business district, providing one-stop jewelry consulting services to our customers. , whether it is tailor-made, spot purchase or hand-painted design, the team is dedicated to creating the most beautiful unique for customers, hoping to combine traditional beautiful art crafts with modern production technology to interpret each customer's needs. With your heart’s desire, jewelry evolves into beautiful legends that are passed down to generations to come.
WILLS JEWELLERY brand advantages
Own factory
The craftsman has over thirty years of experience in jewelry manufacturing,
Dedicated to creating something unique for you.
Professional verification
Provide professional appraisal equipment and issue appraisal certificates,
Ensure that each embedded gemstone is natural, not synthetic.
Tailor-made
Our in-house designers are dedicated to serving you, perfectly interpreting your thoughts and ideas.
Try on in store
Provide a convenient and comfortable environment for selecting jewelry products
our vision
Jewelry is not only a symbol of taste, but also a family heirloom for generations. Whether it is the romance of a proposal, the emotion of a celebration or the interpretation of taste, WILLS JEWELLERY carefully creates each unique piece of affection, so that the pure heart can be passed down to future generations and generations to come.
Our advantage
The WILLS JEWELLERY team has more than 30 years of experience in jewelry design and production. It has its own factories and collects natural and high-quality raw materials from origins around the world to provide customers with great value for money.
our commitment
In order to allow customers to experience the true beauty of nature, WILLS JEWELLERY ensures that every gemstone embedded in its products is natural and non-artificial.
Our expertise
WILLS JEWELLERY has its own professional equipment to provide professional evaluation for each precious gemstone, so that customers can understand the characteristics of the gemstone they purchased at a glance and gain more confidence in their purchase.
Guest • Commitment
Pledge
Love needs you to guard for a lifetime. Similarly, we promise to provide you with a lifetime guarantee and service commitment.
(1) Free exquisite gift wrapping service
In order to meet customers' needs for weddings, gifts, diamond jewelry maintenance, etc., every item sold by WILLS JEWELLERY comes with exquisite packaging, including exquisite gift boxes, certificates, etc.
(2) Free cleaning
We recommend that you perform professional cleaning and care on your jewelry once a year. Customers only need to go to our company's store in person. Once the jewelry is confirmed to be produced by our company, they will enjoy free cleaning service for life.
(3) Change ring size and refurbishment service
If customers require additional repairs or product maintenance, please feel free to contact us for inquiries.
(4) Jewelry redesign service
Products purchased in our company are all entitled to style redesign services.
(5) Diamond and Gemstone Certification Services
Our company can provide gemstone certification services for customers at designated or recognized jewelry appraisal centers.
(6) Our 5th C - Critic
WILLS JEWELLERY's criteria for carefully selecting diamonds for you are not limited to the 4Cs. Diamonds are natural minerals and cannot be described in words. Our appraisers will personally use instruments to select diamonds with the highest scintillation for customers, striving to select the highest quality diamonds within the 4C standards for customers to purchase. They will use a professional perspective to criticize the quality of diamonds and tell customers that they are worth the money beyond the certificate. Reference place.
Create • first
Brand founder
Growing up in a jewelry family, I have been exposed to all kinds of beautiful designs since I was a child. I have inherited more than 30 years of jewelry production experience. I saw that although there were many chain jewelry brands, the prices were extremely expensive, so I decided to set up my own jewelry store in 2011. The jewelry brand simply hopes to provide value-for-money choices for friends around you, and then incubates the brand WILLS JEWELLERY. After years of hard work, the brand has been successfully built into a famous O2O jewelry boutique in Hong Kong. It has set up its own store in the bustling Central City to provide customers with convenient, comfortable and professional jewelry shopping and tailor-made services.
- William Wong -
contact us
Central Boutique
ROOM 1003, 10/F, TAK WOO HOUSE, 17-19 D'AGUILAR STREET (1 Wo On Lane), CENTRAL
10/F, Unit 1003, Tak Wo House, 17-19 D'Aguilar Street, Central, Hong Kong (1 Wo On Lane)
info@wills.hk
+852 3571 9629
