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Who says diamond jewelry must be purchased by men?

Who says diamond jewelry must be purchased by men?

The proportion of Hong Kong women purchasing their own diamond jewelery exceeds that of China and the United States

Women in Hong Kong are independent. Esther Oberbeck, strategic director of De Beers, said in an interview with this newspaper that the proportion of Hong Kong women purchasing diamond jewelry by themselves is much higher than that in the United States and China. The main consumer group is women aged 30 to 44 with purchasing power, and Hong Kong The average weight of diamonds purchased by women is 0.47 carats, and the average expenditure on diamonds is US$1,000 to US$2,000. She pointed out that Hong Kong is a market with growth potential.


Esther Oberbeck said that 55% of Hong Kong women purchase their own diamond jewelry, which is much higher than the 31% in the United States and 26% in China. The high rate of self-purchasing diamond jewelry reflects the high self-confidence and economic strength of Hong Kong women. Although the percentage of women in Hong Kong who purchase diamond jewelry by themselves is higher than that in the United States and China, they are more eager to receive diamonds as gifts. She pointed out that in Hong Kong, due to the relatively mature wedding market, the usage rate of diamonds in weddings has reached 100%. In the future, it will Focus on encouraging men to give diamonds as gifts to women.

Esther Oberbeck pointed out that Hong Kong women will buy diamond jewelry for themselves, and the consumption of diamond jewelry is generally more emotional, such as entering a new stage of life, getting a promotion, a new job, travel memories or the moment of "buying on a whim", etc.

Another thing worth noting is that the main consumer group of mainland women in the diamond jewelry market is between 18 and 29 years old. The average weight of diamonds purchased by mainland women is 0.25 carats. It is obviously a younger market with potential. In terms of the wedding market, due to the heavier gold jewelry category in the mainland, the diamond usage rate is only 47%. Therefore, the group's strategic focus in the mainland is the wedding market. In addition, she revealed that mature women in the Millennial generation and young women in Generation .

(The above report was reported by Sing Tao Daily)

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